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Let’s get ready to run paid ads on Facebook

  • Step 1 - Create a Facebook Ads account

  • Outcome: You have a Facebook Business Manager account that manages your Facebook Ads account and it’s already set up with your payment method.

  • Step 2 - Install the Facebook Pixel

  • Outcome: The Facebook Pixel is properly installed and QA’d.

  • Step 3 - Set up Facebook Conversion Tracking

  • Outcome: You are successfully tracking all your main conversions or at least the conversions that will matter to your upcoming Facebook Ads campaigns.

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