Let’s get ready to run paid ads on Facebook
Step 1 - Create a Facebook Ads account
Outcome: You have a Facebook Business Manager account that manages your Facebook Ads account and it’s already set up with your payment method.
Step 2 - Install the Facebook Pixel
Outcome: The Facebook Pixel is properly installed and QA’d.
Step 3 - Set up Facebook Conversion Tracking
Outcome: You are successfully tracking all your main conversions or at least the conversions that will matter to your upcoming Facebook Ads campaigns.