Let’s get ready to run paid ads on Facebook

Step 1 - Create a Facebook Ads account

Outcome: You have a Facebook Business Manager account that manages your Facebook Ads account and it’s already set up with your payment method.

Step 2 - Install the Facebook Pixel

Outcome: The Facebook Pixel is properly installed and QA’d.

Step 3 - Set up Facebook Conversion Tracking

Outcome: You are successfully tracking all your main conversions or at least the conversions that will matter to your upcoming Facebook Ads campaigns.